Clicky is a popular alternative to
Google Analytics that has many similar features, but also some unique reporting
that sets it apart. Clicky prides itself
on real time analytics on every report that is run. Similar to Google Analytics, Clicky can
provide reporting on various parts of analytics with times and actions for
users. Segmentation of users is available,
along with segmentation by multiple variables.
This is helpful for marketers that are looking for common similarities
among the brand’s website visitors. Goals
and conversations along with campaign tracking are also available in Click,
similar to Google Analytics. This
feature helps with the tracking of campaigns and measurement of webpage successes. Marketers can also look at multi day tracking
in both systems, which helps spot trends in the data over a specific period of
time. One of the other similarities is
that both have customizable dashboards for easy marketer use. These dashboards can be pre-populated to give
the important statistics and data at first glance. While both are free initially, Clicky does have
a charge for a webpage over 3,000 views or for any additional webpage. Additionally, there is a cost for additional
features and higher webpage views with Clicky, including options for monthly
and yearly plans. Clicky provides a
breakdown of the comparison with Google Analytics on their webpage, a snapshot
of which is seen below:
In addition to the features listed
above, Clicky also has some additional assets that a marketer could find helpful
and insightful. Clicky’s tracking allows
for custom data to be connected to visitors along with historical tracking. This really creates a detailed profile of the
visitor for the marketer. Another
feature of Clicky that marketers may like is that it blocks spam, to ensure
that statistics and measurements are accurate with real users. Additionally, Clicky features heatmaps
tracking user sessions for those that complete a goal. These heatmaps help Clicky users understand
their visitor’s path through the webpage for individual visitors as well as a
per page view.
Click also notifies the client when
the site is offline for any reason. This
reduces downtime of pages and lost data because of a possible malfunction with
the page. Proactive efforts like this
can lead to more accurate data and no loss of revenue. Clicky can notify the user of a downed page
in various manners, with client’s choosing the quickest mode of
communication. In addition to downtime
alerts, Clicky informs,”users of specific events, based on triggers, so you
never miss out on important information. Triggers include new visitors, goals,
campaigns, searches, referrers, IP tags and custom data” (Angeles, 2014),
allowing the users to be notified of the events they deem important.
Clicky is also very easy to view in mobile
form for analytics on the go. Again,
this is mode allows the client to pick and choose the way that they are seeing
their analytics and allows them freedom to view their information on different
devices. There are four different mobile
apps that can be used for viewing Clicky on the move. Additionally, Clicky has a few plug-ins for
popular blogging platform such as Wordpress.
Many of Clicky’s features such as this are geared towards client convenience. Clicky seems to be more user focused that
Google Analytics which is information focused.
As with every comparable analytics
tool, Clicky has some drawbacks. The
main issue with Clicky is that many of the premium features are additional
costs. Spy, where a marketer can in real
time watch people that are on their webpage, is one of these unique features
that is an additional cost. Heatmaps are
another innovative feature that are only included in the paid account types. Custom account aside, the highest cost for
Clicky is $159.99 or $19.99 per month for the Pro Platinum account that
includes all the features. Most
marketers could find easy justification for this price based on their revenue
gained from the analytics insights Clicky provides.
One feature mentioned is posed as a
negative for Google Analytics. Google
Analytics leaves a footprint that can be viewed, “anybody can do a View
Page Source from their browser and find out what your GA UA code if you
have Google analytics installed” (McFadden 2015). It would be interesting to test this to see
if this is verified. It would be up for
debate if this could be a negative as analytics tracking is generally accepted
or understood. With Google Analytics as
the main analytics tracking system, there are many tutorials and guides. Clicky isn’t as popular so the support
material is more limited for this system.
Overall it is important to research and
understand a web analytics system before purchasing. It may be worth testing one and then testing
the other, weighing the pros and cons of each.
This is the best way to understand if the web analytics tool is right
for that webpage.
References:
Angeles, S. (2014). 3 Google
Analytics Alternatives (and Why You Should Use Them). Retrieved November 06,
2016, from
http://www.businessnewsdaily.com/6090-google-analytics-alternatives.html
Clicky. Retrieved November 06, 2016,
from https://clicky.com/
Connell, A. (2015). 8 Google Analytics
Alternatives. Retrieved November 06, 2016, from https://www.searchenginejournal.com/9-google-analytics-alternatives/92071/
McFadden, K. (2015). Why I use
Clicky Instead of Google Analytics. Retrieved November 06, 2016, from
http://smartbusinesstrends.com/clicky-review/
No comments:
Post a Comment