You have all the information from Google Analytics.  Demographics on your customers’ locations, ages and event interests.  Now what do you do with that information?   You can rewrite content, rework some of the pages, and even choose how you market and what social media platforms.  Now you can even customize your email marketing campaigns for your audience.  MarketTraq is an email marketing system that integrates Google Analytics for customization of email messaging.  Ben Lavely, from Endai, parent company of MarketTraq, has a brief description below:

In his description, Ben explains that while Google Analytics is a great tool for webpage consumer behavior tracking, MarketTraq is able to track customer behavior via email.  Tracking the registration conversation rate for consumers that receive the newsletter after signing up versus those that did not is an example of the information MarketTraq is able to provide according to Ben. 

MarketTraq providers marketers with the ability to customize email copy, subject and images based on Google Analytics.  M-blocks are the “intelligent rules-based dynamic content technologies” (MarketTraq) that allow the system to create the specific content on a per viewer basis.  The marketer is able to create one email, but use the M-blocks to personalize each email based on the user’s specific segments.  This makes the emails relevant to the reader and in theory, increases the chances that the reader may open and react accordingly to the email.  Personalization is key in successful email marketing programs and MarketTraq uses real time API Google Analytics integration to create the pertinent messages.  MarketTraq also tracks all emails and sales with Google Analytics to create a customer history.  Marketers can then use this history in future campaigns for that consumer. 

The system also has its own funnel system, Email Engagement Score, which helps marketers quantify which leads should have higher sales efforts.  This score is measured by consumer reactions to emails sent and subscriber behavior. 

MarketTraq also offers some additional services such as newsletter and survey management.  The system can also manage the mailing list for a company.  With the option for assistance from email marketing experts and support offered 24/7, MarketTraq seeks to provide additional aides for system optimization.   Going beyond the simple customization of emails, MarketTraq collects the information in order to build a database history. MarketTraq’s SitePreserver allows the marketer to email the consumer if the cart is abandoned and remind them that they have potential purchases waiting.  Clients of MarketTraq include WeTv, citi, Ruth Chris Steakhouse and Mitchell’s Fish Market. 

MarketTraq would be helpful for a company that is using Google Analytics and is looking for an email management system.  This systems helps the user translate the findings in Google Analytics into measurable actions while also building a client database based on behavior.  Rather than just seeing the information in the dashboard and perhaps making a few website changes, marketers are able to concentrate that information for an email marketing push.  With the influx of email messaging that consumers receive on a daily basis, it is important for a company’s emails to be meaningful and impactful.  With MarketTraq, companies are able to personalize their email messaging, benefitting both consumer and marketer. 

References:

MarketTraq. Retrieved November 14, 2016, from http://www.markettraq.com/

MarketTraq Email. Retrieved November 14, 2016, from https://www.google.com/analytics/partners/company/6567874860679168/gadp/5693417237512192/app/5766466041282560/listing/5754903989321728

MarketTraq·Email for Google Analytics. (2009). Retrieved November 14, 2016, from https://www.youtube.com/watch?v=7T3ZHzeJqQc

Review of MarketTraq Email. Retrieved November 14, 2016, from http://www.capterra.com/email-marketing-software/spotlight/97808/MarketTraq Email/Endai Worldwide